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how to leverage your outreach |
Timing is everything! It pays to plan.
With just a little advance planning, timing your outreach with seasonal or national events will help you get more for your time, energy and financial investment. It helps a lot to synchronize your media messages and outreach activities to seasonal and national events. Below are just a few examples of how you can combine advertising, education, public relations and other projects and programs during times when individuals, organizations, or the media are already addressing related issues. For example ... In May, you could run a Mothers Day ad, a billboard, distribute bookmarks and write letters to the editor about teens and women at risk of unwanted abortions or post-abortion issues. Or, use our customizable co-op healing ads. In September, before National Suicide Prevention Week, you could run healing ads, write letters to the editor using information from our Suicide page or write a letter to your legislators about unwanted abortions and the risk of post-abortion suicide. Holidays can be difficult for those facing pregnancy- and abortion-related loss. Offer hope by distributing healing bookmarks or running our holiday ads.
March is National Talk to Your Teens about Sex Week – a good time to warn parents, educators and youth about the risk of disinformation, coercion and post-abortion issues. Write a letter to the editor using information from our Teens page. During January or October Respect-Life events, run a compassionate Signature Ad with a fresh perspective or small ads in bulletins and other free or low-cost publications. These are just examples. Take a moment to plan well-timed outreach and you'll get a real boost in effectiveness, reach and coverage from local, state or national news organizations. Planning Tips Article
The following list includes links to many associations that sponsor health and wellness outreach or other annual events. They are for informational purposes only to help you prepare and are not an endorsement of any group's programs or philosophy. Many of the dates listed here change from year to year. While we try to keep this list updated, please check the links to make sure you have the correct date. January
Birth defects, cervical health awareness, Roe v. Wade anniversary, plan ahead for the month, quarter and year February Heart disease, cancer, eating disorders, Susan B. Anthony Day, plan ahead for the month, quarter and year March
Teens, sleep disorders, endometriosis awareness, and plan ahead for the month, quarter and year
April
Abortion recovery, alcohol, counseling, sexual assault, child abuse, plan ahead for Mother's Day outreach and for the month, quarter and year
May
National Day of Prayer, women's health, sleep and anxiety disorders, teens, family, children's mental health and substance abuse related birth defects, and plan ahead for the month, quarter and year
June
Father's Day, mental health, cancer, abused women and children, and plan ahead for the month, quarter and year
July
State Fair plan-ahead, back-to-school plan-ahead (teens), parenting/abortion's effects on subsequent children, plan ahead for the month, quarter and year National Purposeful Parenting Month -- tie-in the effects of abortion on subsequent children Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.
August State fair, summer health fairs and festivals, plan-ahead for October Life Chain, signature ad and other projects, and plan ahead for the month, quarter and year plan ahead to run a signature ad for October pro-life events and lobby lawmakers and plan election-year political projects summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.
Sept.
Violence against women, suicide prevention, alcohol and drug risk, marriage and family, and plan ahead for the month, quarter and year
October
Domestic violence, breast cancer, teens, clinical depression, Down's syndrome, mental health, annual National Life Chain, plan ahead for the month, quarter and year November Family relationships, adoption, lung cancer, premature birth risk, holidays, plan ahead for the month, quarter and year
December Holidays, January plan-ahead and tax-deductible year-end donation reminder, plan ahead for the month, quarter and year Holidays can be difficult for those suffering post-abortion grief activities, tie-ins:
- send a press release on this issue, quote local counselor and briefly mention research
studies about post-abortion depression and trauma
- run healing ads in local newsletters and publications Make a tax-deductible end-of-year donation to support essential post-abortion ministries Plan Signature Ad for January Roe v. Wade anniversary
Anytime ... Ads, materials, media tips, project ideas, and plan ahead for the month, quarter and year. |
