PR calendar  
one person–or group–can do a lot when you plan ahead

• Use an oversized calendar to schedule ad/PR projects ahead at the beginning of each year, quarter or month. 

• Join forces and funds with  like-minded groups for best impact, e.g., counseling centers, civic groups or local churches.  (See sample fundraising letter and co-op ads where local businesses or groups can sponsor an ad with their logo or message.)

• Place an ad for volunteers in bulletins and newsletters or on-line; or call pastors and ask for their permission to distribute a flyer or make an announcement during church services.

• Plan-ahead PR project ideas ...

• use our letters to the editor as a guide and add your own comments
  (keep it positive and informational -- most people are unaware of widespread coerced, unwanted abortions and heartbreaking post-abortion issues among those they love.)

• send an introductory kit to journalists, editors and local writers; ask them to write about widespread unwanted abortions and post-abortion pain. 

   

• Cervical Health Awareness Month

• National Birth Defects Prevention Month

• Cancer Prevention Month

• Roe v. Wade Anniversary (Jan. 22) -- run signature ad or other healing ads in local publications

FEBRUARY

• American Heart Month

• National Cancer Prevention Month

• Wise Health Care Consumer Month

• National Eating Disorders Awareness Week (Feb. 22-28, 2009) -- tie-in research on eating disorders

• Susan B. Anthony Day
   

• National Sleep Awareness Week (March 3-9, 2008) -- tie-in study on sleep disorders

• National Endometriosis Awareness Month

• National Talk With Your Teen About Sex Month

• Plan ahead for Mother's Day outreach, letters to editor, etc.

• Alcohol Awareness Month

• National Alcohol Screening Day

• Counseling Awareness Month

• Cancer Control Month

• Sexual Assault Awareness Month

• National Child Abuse Prevention Month

MAY

• Better Sleep Month

• Women's Health Care Month

• Mental Health Month

• National Teen Pregnancy Prevention Month -- raise awareness of the risk of coerced, unwanted abortions and post-abortion trauma for pregnant teens

• Family Support Month

• National Family Month

• National Anxiety Disorders Screening Day (May 7, 2008)

• Mother's Day (2nd Sunday in May)

• National Day of Prayer (1st Thursday in May) -- click here for prayer intentions

• National Women's Health Week (May 11-17, 2008)

• Children's Mental Health Awareness Week (May 4-10, 2008) -- tie-in the effects of abortion on subsequent children

• National Alcohol- and Other Drug-Related Birth Defects Week (May 11-17, 2008)

• Universal Family Week

• Anniversary of Founding of the American Medical Association

JUNE

• National Cancer Survivor's Day (June 1, 2008)

• Mental Health Month

• Abused Women and Children Awareness Day

• Father's Day (third Sunday in June) -- help raise awareness of abortion's effects on men

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.

JULY

• National Purposeful Parenting Month -- tie-in the effects of abortion on subsequent children

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.

AUGUST

• plan ahead to run a signature ad for October pro-life events and lobby lawmakers and plan election-year political projects

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.

SEPT

• National Alcohol and Drug Addiction Recovery Month

• Marriage Health Month

• Ovarian Cancer Awareness Month (tie-in abortion's link to ovarian cancer)

• National Suicide Prevention Week, Sept. 7-13, 2008

• United Nations International Day for Elimination of Violence Against Women

• National Grandparents Day

• Single Parent Family Day

• Plan ahead for lobbying lawmakers and election-year political activities

OCTOBER

• National Domestic Violence Awareness Month -- tie in to coerced and forced abortions

• National Breast Cancer Awareness Month

• National Communicate With Your Kid Month

• National Family Sexuality Education Month

• Let's Talk Month -- raises awareness of teen pregnancy

• National Depression Education and Awareness Month

• National Depression-Screening Day (Oct. 10, 2008)

• Universal Children Week

• World Mental Health Day (each year on Oct. 10)

• National Life Chain (1st Sunday in October)
  Suggested activities:
  - wear Unchoice T-shirts
  - put www.unchoice.info on a sign, or ask for the compassionate Abortion Hurts Women signs for your Life Chain
  - create a pastors kit and encourage your pastor to speak about unwanted abortions and post-abortion grief, trauma and suicide risk -- urgent need for compassion and healing
  - Run healing signature ad and smaller healing ads

• Plan ahead:
  - send a letter to your legislators before next year's legislative sessions
  - January Roe v. Wade anniversary events
   

NOVEMBER

• National Family Week (Nov. 23-29, 2008)

• Lung Cancer Awareness Month - abortion linked to increased smoking

• National Adoption Month

• Prematurity Awareness Month

• Prematurity Awareness Day, (Nov. 18, 2008)

• Plan ahead:
  - send a letter to your legislators before next year's legislative sessions
  - ads, letters to the editor, T-shirts, etc. for January Roe v. Wade anniversary events
   

 
DECEMBER

• Holidays can be difficult for those suffering post-abortion grief
  activities, tie-ins: 
  - send press release on this issue, quote local counselor and briefly mention research
  studies about post-abortion depression and trauma
  - run healing ads in local newsletters and publications

• Make a tax-deductible end-of-year donation to support essential post-abortion ministries

• Plan Signature Ad for January Roe v. Wade anniversary

ANYTIME ...

• low-cost/no-cost ways to use these materials

• ad campaign

• user-friendly educational materials

• media 101 – 4 basic tips re: how to plan & place advertising

• which media? ... pros and cons of each

• complete list of materials (available ads & user-friendly outreach materials)  
   

for post-abortion counseling referrals, call 1-877-HOPE-4-ME or click here.
copyright 2006 Elliot Institute. All rights reserved.