|
Never underestimate the power of a simple tool."
- Craig Bruce
4
New Radio Ads: Now in 30-Second Versions!
Simple But Powerful New Tools
 Power
up! Something small, but highly charged, is ready to
hit the air waves.
We're green-lighting the latest shiny new tool for
your evidence-based, pro-woman/pro-life marketing
toolbox.
Introducing the shorter, faster, budget-friendly
30-second radio ad. A cost-efficient,
cut-to-the-chase version is now available for all
four of our existing 60-second radio spots.
The streamlined :30 versions are quick and
straightforward, but still just long enough to:
-
introduce important new academic evidence about
coercion and other risks,
-
challenge public assumptions about "choice" and
other exploitation and risks to babies, mothers
and families at risk,
-
re-frame abortion as The UnChoice -- a
human rights abuse endangering the fundamental
rights, welfare and lives of both babies
and mothers.
These new, :30 radio ads are versatile,
evidence-based and powerful. In addition to use as
affordable shorter radio ads or free PSA's (Public
Service Announcements), these :30 radio spots have
many other applications. (Read more about this
further below.)
Listen to the First of Four :30 "The
UnChoice" Radio Ads!
Click on the link below to hear the first of four
brand-new :30 ads. We'll also be sending you each of
the four newly updated :60s featuring the latest
research plus the current, message-reinforcing web
site address: TheUnChoice.com. This address
underscores the evidence-based truth that coercion
(which is not only illegal, but cruel and common)
and its heartbreaking, even deadly maternal and
familial aftereffects are not equivalent to
"choice!" Watch for upcoming issues of The
UnLetter to see the other radio spots.
"Shotgun Abortions" radio spot #1
This and other ads convey the various types,
injustices and aftereffects of unwanted, coerced or
forced abortions in America and elsewhere. Read the
full transcript of "shotgun abortions" :30 radio ad
here.
Many Potential Uses
Please use and share this and upcoming radio spots!
In addition to paid or Public Service Announcement (PSA)
ads/media, there are many other practical ways to
use these ads. You can download and share the files
by email on web sites and social media,
play them in booths or at special events, in-person
or via traditional mail or package delivery and much
more.
Think outside the media box!
You needn't spend a fortune to make a big
difference:
-
Download, save and take these ads to your own
local civic, school, church, organization or
media groups.
-
Share them at fairs, booths or tables, meetings,
civic clubs, church and school activities.
-
Use them in lesson plans, at science or health
fairs, and at other gatherings, too.
-
If there's a crowd, keep headphones handy and
let people listen.
-
Make extra copies burned onto disks, flash
drives or PDAs to share or hand out individually
or in quantities.
-
Share them to respectfully challenge abortion or
"choice" advocates who honestly believe it's
about "choice" or even "safe."
-
Send them to lawmakers, lobbyists and leaders to
challenge their "pro-choice" presumptions and
stereotypes with new, evidence-based truths.
You may even want to copy one or more radio ads to
mass-distribute or include in existing mailings,
information kits, etc.
This new, shorter 30-second version can also help
lower the overall media cost if you, your group or
several groups pooling resources want to do a
full-scale, multimedia campaign in your community
about The UnChoice. (Learn more in
Ads 101.)
The UnChoice -- A Myth-Busting,
Evidence-Based Message the Public Hasn't Heard
The UnChoice radio ads are part of a comprehensive,
holistic, research-backed public-directed
advertising and education campaign. Academic
evidence from
the Elliot Institute and others about
pre-abortion coercion, deception and
exploitation, plus post-abortion harm and
heartbreak, has yet to see the light of day in many
societal arenas and venues.
Each of The UnChoice campaign ads directs consumers
to
TheUnChoice.com -- a public-oriented,
content-rich web site where consumers can:
-
learn more
-
download academic evidence in user-friendly
formats
-
find the right kind of help for their situation,
or
-
offer to help to others
Coercion is illegal and terribly wrong, yet
common.
The UnChoice message shares research that exposes
coercion (an
illegal, internationally recognized
human rights abuse) in its many faces and forms.
It comes from all sides, happens in all sectors of
society, and can escalate to violence or even
homicide, the leading killer of pregnant women. The
UnChoice message reveals abortion's multi-faceted
assault and other significant risks and human rights
abuses for women, babies and others before, during
and/or after abortion.
The Poignant 60-Second Versions Are Still
Available, Too!
Of course the classic, poignant and more in-depth
60-second radio ads are still available, too. We
have updated each ad with the most current research
plus the shorter, compelling, on-message and
easy-to-remember web site address.
Watch your email for other spots coming soon. Then
use them, share them, learn more about radio ads and
media, or incorporate these ads into an effective
"big picture" campaign. (Learn more about
campaigns here and in
Ads 101.)
Reminder: Please Support Our Work if You Can
I have found the paradox that if I love until it
hurts,
then there is not hurt, but only more love." -
Mother Teresa
For over 20 years,
the Elliot Institute has been documenting
abortion's abuses, risks and impact on women, men,
families and society, and making this information
available to public and pro-life groups, advocates
and leaders. Our academic evidence is being used in
important legislative, legal and medical arenas. We
are distilling much of this research and other
information into respectfully presented,
evidence-based user-friendly formats to help make it
more accessible.
Due to the power and urgency of this evidence we are
making these materials available free of charge to
reach as many people and save as many lives as
possible, while securing authentic rights in the
short-term and long-run, too. Please partner with us
to help babies, moms and families and to end
abortion with compassion sooner rather than later.
If you support our work, please
donate if you can. Even a small amount helps!
We are also in need of
Sustaining Partners who commit to donating a
regular amount, however small, on a regular basis at
intervals of your choosing. Thank you for your
partnership in this work!
top |
