Abortion is the Unchoice

the unchoice campaign
ads, advocacy & educational materials

the UnChoice campaign


radio & tv	billboard	posters	print ads	flyers	bumper stickers

the UnChoice campaign / healing series


ads & flyers	billboard	signature ad	bookmark/ad	business card/ad	seasonal & holiday

the UnChoice campaign / single or limited-use ads

If you're running just one or a few ads on a small budget, and not a large-scale campaign, use these:



healing series ads & flyers	what Americans needs to know	invisible women	small space & bulletin ads	you can choose to heal	any of the 4 radio spots

please read this first ...

why is this campaign different?

Before you advertise ...

1) Read: Ads 101 - 6 Tips

2) Do not alter ads, except Co-op Ads

3) Read: Terms of Use

4) Please donate if you're able

Which ad? Which campaign?

For an effective campaign, it's essential to run ads at least 3 times and up to 6 times or more before it "sticks," preferably supported by more than one media.

(e.g. print ads plus a billboard or radio ad, running during the same time period.

(See Ads 101 and Which Media?)

For just one or a few ads or just one medium ...

If you want to run just one or a few ads, vs. a campaign, please choose from the "healing/rose campaign" menu, or any of the "Single or Limited-Run" ads above.

This outreach is different from traditional ads that "sell" an issue, product or service ...

It places nuanced post-abortion issues within the context of unwanted abortions, widespread coercion and other pregnancy-related injustices, including tactics that can escalate to forced abortion, violence or even murder of women who don't want to abort.

It reverses unfair stereotypes about "choice" by highlighting the lack of authentic, free, fair or fully informed choice ... and meaningful support.

The message is also unique because it ...

is substantiated by the latest published research,
is guided by the insights of experts on abortion's impact on women, men and families,
unveils seldom-heard new evidence that shatters old assumptions about "choice,"
breaks unfair stereotypes about "choice"
opens the door to greater understanding, hope and healing.

Due to the urgency of this message, we have developed these materials in faith, trusting that others would see their importance and support this outreach. If you share our concern and find these materials useful, please donate to support this and other research, education and outreach efforts.