Never underestimate the power of a simple tool." - Craig Bruce
 
 

Radio is one of the most affordable mediums and can be very effective when used repetitively. It is a good medium to reach women or other highly targeted demographics. Morning and evening "drive time" are more costly, but non-peak hours work, too.

Elliot Institute offers short or long-version radio ads that you can air in your own community for little or no cost or use on the internet and in many other ways. Some stations will run them as free Public Service Announcements (PSAs).

This page offers a few ideas for using the ads plus information about the ads and about radio advertising.

These ads are powerful tools that can be used alone or as part of a complete "The UnChoice" campaign. The message will:

1. introduce important new academic evidence about coercion and other risks,
    
2. challenge public assumptions about "choice" and other exploitation and risks to babies, mothers and families at risk,
    
3. re-frame abortion as The UnChoice -- a human rights abuse endangering the fundamental rights, welfare and lives of both babies and mothers.

This and other ads convey the various types, injustices and aftereffects of unwanted, coerced or forced abortions in America and elsewhere. Find all of the ads, plus the full transcript of each on the Radio page.
 

Many Different Ways to Use these Radio Spots
 

Please use and share this and upcoming radio spots! In addition to paid or Public Service Announcement (PSA) ads/media, there are many other practical ways to use these ads. You can download and share the files by email on web sites and social media, play them in booths or at special events, in-person or via traditional mail or package delivery and much more. 

Ask your station's ad department to send you rate information for programs that target 24-49 year-old women, or ask for other recommendations to reach women, health-oriented, family-oriented, conservative, or youth.) Most stations will recommend a package that takes into consideration the number and length of ads, as well as program times and formats best suited to the audience you want to reach, e.g. talk shows, easy-listening music,  contemporary rock, news, etc.

Think outside the media box!
 

You needn't spend a fortune to make a big difference:

• Download, save and take these ads to your own local civic, school, church, organization or media groups. 
• Share them at fairs, booths or tables, meetings, civic clubs, church and school activities.
• Use them in lesson plans, at science or health fairs, and at other gatherings, too. 
• If there's a crowd, keep headphones handy and let people listen. 
• Make extra copies burned onto disks, flash drives or PDAs to share or hand out individually or in quantities.
   
• Share them to challenge abortion or "choice" advocates who honestly believe it's about "choice" or even "safe."
• Send them to lawmakers, lobbyists and leaders to challenge their "pro-choice" presumptions and stereotypes with new, evidence-based truths.
   

You may even want to copy one or more radio ads to mass-distribute or include in existing mailings, information kits, etc.

This shorter 30-second version can also help lower the overall media cost if you, your group or several groups pooling resources want to do a full-scale, multimedia campaign in your community about The UnChoice. (Learn more in Ads 101.)
 

The UnChoice -- A Myth-Busting, Evidence-Based Message the Public Hasn't Heard
 

The UnChoice radio ads are part of a comprehensive, holistic, research-backed public-directed advertising and education campaign. Academic evidence from the Elliot Institute and others about pre-abortion coercion, deception and exploitation, plus post-abortion harm and heartbreak, has yet to see the light of day in many societal arenas and venues. Each of The UnChoice campaign ads directs consumers to TheUnChoice.com -- a public-oriented, content-rich web site where consumers can:

• learn more
• download academic evidence in user-friendly formats
• find the right kind of help for their situation, or
• offer to help to others
   

Coercion is illegal and terribly wrong, yet common.
 

The UnChoice message shares research that exposes coercion (an illegal, internationally recognized human rights abuse) in its many faces and forms. It comes from all sides, happens in all sectors of society, and can escalate to violence or even homicide, the leading killer of pregnant women. The UnChoice message reveals abortion's multi-faceted assault and other significant risks and human rights abuses for women, babies and others before, during and/or after abortion.