Why this campaign is
different ... and essential
Research-based materials. New evidence
changes everything.
The UnChoice campaign educates leaders and the public about
important new evidence that most abortions are
unwanted or coerced. Many are
forced. This is a human rights abuse that endangers the
rights and lives of both the unborn and women, especially
vulnerable teens, women and families.
This injustice is compounded by
...
-
coercive counseling in
schools, clinics and elsewhere,
-
employment or housing
discrimination,
-
failure to screen for
evidence of sexual assault,
-
failure to screen for
unwanted, coerced or forced abortions,
-
far-reaching, even deadly
aftereffects,
-
post-abortion heartbreak and
trauma dismissed by many, including experts and others
in the medical and helping professions.
This education and outreach campaign includes ads and
user-friendly educational materials downloadable at
TheUnChoice.com. These components expose a growing body of
evidence indicating that, for most women, abortion is not
about "choice," safety," or even "freedom."
It is a human rights abuse that endangers the rights and
lives of both
women and children.
Top 10 Reasons
it's The UnChoice
Research-based, guided by
experts |
This campaign is grounded in credible,
peer-reviewed academic research and incorporates the
insights and expertise of leaders who specialize in complex
and highly sensitive pregnancy- and abortion-related issues.
It respects the deeply personal, painful and highly
varied experiences of women who survived abortion ... and of
the families of those hurt, including beloved daughters,
sisters, wives or friends who did not survive.
The campaign was developed with attention to small and
sometimes subtle, but important details, all working in
concert to organize the information for mass media and mixed
audiences. In such an arena, crossed wires can send an
unintended message or close hearts and minds. We have
attended to details that make it easier for the general
public to contextualize, understand and remember a message
that challenges preconceived notions about "choice,"
"wanted," or "safe" abortion.
What this campaign – grounded in
pivotal new
research-based evidence
– can do:
See also:
15 things
this campaign can do: please share
or support this campaign.
Before & After (coming soon)
