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Ad campaign
print, radio, TV
ads, etc.
ads 101 - 6 steps
Political/advocacy
letter to legislators
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Letters to the editor or
on-line forums
A free way for one person –
or a group
–
to
make an impact
On-line
or in print, the "Letters to the Editor" section
is a well-attended public forum
It's like a town hall meeting on paper or on-line. Your brief, clear and respectful letter can help share
new facts about unwanted abortions and post-abortion risks
and heartbreak ... about abortion's injustice and risk to
both the unborn and women.
Experts say that one letter
represents hundreds of others who share the same view.
Lawmakers and leaders pay attention to the information and
perspectives aired in these public forums.
Watch for timely stories or
dates.
If a site or newspaper publishes anything at all about
abortion, discrimination or pregnancy-related violence, this is a great time to
comment on the topic.
Focus on sharing new information that unwanted abortions are
common and post-abortion risks, injuries and injustices are, too. See
our PR Calendar, as well, so you
can write timely letters for added impact.
Your "vote" counts for
hundreds!
Political leaders read these letters to gauge what
people are thinking. They know that one letter represents
hundreds who also care, but don't have the time to write.
Organize a letter-writing
campaign.
Write often or – for example
– on annual dates, such as
Mother's Day, Father's Day,
Memorial Day or Christmas
(often hard for those hurt by abortion). Or, watch and
write as stories and issues arise. (Plan to run a
healing ad or distribute
healing "business cards,"
classified or bulletin ads, or bookmarks and
postcards, too.)
Sample
letters to the editor
... Use this sample
letter as a guide and put the letter in your own words.
Focus on sharing new facts that expose abortion's injustice
and risk to both the unborn and women.
Send a
press release or
introductory kit to writers, journalists and editors.
Ask them to
write about coercion, unwanted abortions, forced
abortion in America and elsewhere, and related
injustices and risks to all mothers, especially those
most vulnerable.
Tie these in with timely anniversaries and events,
too.
-
Send a
press release timed with current
events
-
Use
our
sample press release as a general guide
for format, organization and style
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Use your own content
and a local contact name
and number
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Add
one or two brief
quotes, for example, from your group leader, a local abortion survivor
or local post-abortion or crisis-pregnancy counselor
-
Keep it short and simple.
Include a brief, news-oriented summary of "who, what, where, why, when and how" in
the first paragraph.
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Use just the facts, one
or two quotes, and close with a summary paragraph
about your organization at the end
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Use a brief,
informational and newsworthy heading
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Keep in mind that news
editors are busy but appreciate news, new
perspectives, a local human-interest angle, and a
no-nonsense, "cut to the chase" approach
-
It is best to keep
releases to a single page. If you do have a second
page, add: -more- or -over- to
the end of the first page
-
Feel free to place a
brief follow-up call to the appropriate department,
journalist or editor, asking if they received the
release and plan to use it.
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If the writers or
editors are interested in this topic, stay in touch
and establish a working relationship.
-
When working with any
media, try to be accessible and return media calls
promptly as they are often working on a
deadline-basis. Offer to provide additional
information or sources to interview. They will
appreciate your professionalism and you can develop
a positive, long-term "win-win" relationship.
Send copies to:
"Attention:" ...
Make sure your release goes to the right
department. Send it to the attention of: Features
Editor, News Editor, Local News, State News, Religion Editor or
other appropriate specialized departments. (Check
the masthead or web site for listings of names for each department, or
call ahead to get
the current
editor's correct name and title.)
Don't forget low-cost local
print, broadcast, internet and special-interest publications; for
example:
-
women's
or men's club or civic-group newsletters
-
volunteer group newsletters
-
religious publications
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conservative or general-interest news and trade
publications
-
magazines
targeted to special interests or groups; e.g.,
students, senior citizens, etc.
-
popular web sites and blogs
Write to
political, civic and religious leaders, too.
You can send your
release, plus our
sample
letter to
politicians or
letter to pastors. Use our sample letters as a guide and
write in your own words. You can also share "What
Every American Needs to Know" or "Portraits
of Coercion," to help educate leaders. Most on all
"sides" of this issue don't realize the coercion is the
norm, not the exception, and that unwanted abortions are an
injustice in their own right. Pregnancy-related
discrimination, abuse and abortion endanger both the
unborn and women.
Ask them to
speak out about injustices and risks to both and to support
authentic rights for women.
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