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Outreach Projects
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Planning tips - how the right tools and
timing get results
How to leverage your
outreach
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 Timing is everything! It pays to plan.
With just a little planning, timing
your outreach to coincide with seasonal or national events will help you
get more for your time, energy and resources. It helps a
lot to synchronize your message and projects with seasonal and national events
when everyone, including the media, will be thinking about these
things.
Below are just a few examples of
how you can schedule and combine advertising, education, public relations
or other projects and programs during times when individuals,
organizations, or the media are already addressing related issues.
For example ...
In May, you could run a
Mothers Day ad, a
billboard, distribute
message cards and/or write
letters to the editor about
unwanted abortions and post-abortion harm and heartbreak.
In September, before National Suicide
Prevention Week, you could run
healing ads, write letters to the editor plus facts from our
Suicide page, or write a
letter to your
legislators about unwanted abortions,
post-abortion suicide and hope and
healing.
The holidays
can be difficult for those facing pregnancy- and abortion-related
loss. Offer hope by distributing healing
bookmarks
or running our holiday ads.
January or October, during prolife events,
run a holistic Signature Ad
that extends compassion while educating the public about
unwanted abortions and post-abortion heartbreak. Run
small ads
in bulletins and other free or low-cost
publications.
These are just examples. Take a moment to plan
well-timed outreach and you'll get a real boost in effectiveness,
reach and coverage from local, state or national news organizations.
Planning Tips
Article
The following list includes links to many associations that
sponsor annual events.
They are for informational purposes only to help you prepare
and are not an endorsement of any group's programs or
philosophy. Also, many of the dates change from year to year.
While we try to keep this list updated, please check the
links to make sure you have the correct date.
January
This month: Roe v.
Wade anniversary, birth defects and other women's health
issues. Also a good time to plan ahead for the month, quarter and year.
February
This month: health issues, including eating disorders,
cancer and heart problems, linked to abortion; and Susan B.
Anthony Day
(a pro-life feminist/suffragette). Plan ahead for the month, quarter and year.
March
This month: teens, sleep disorders, endometriosis awareness,
counter NAF's pro-abortion-provider PR, and plan ahead for the month, quarter and year.
April
This month: abortion recovery, counseling, sexual
assault, alcohol awareness, child abuse prevention, plan ahead for Mother's Day outreach
and for the month, quarter and year
May
This month: Mother's Day outreach,
National Day of Prayer, women's health, sleep and anxiety
disorders, teen pregnancy prevention, family, children's mental health and
substance abuse related birth defects, and plan ahead for
the month, quarter and year
June
This month:
Father's Day, mental health, cancer, abused women and children, and
plan ahead for the month, quarter and year
July
This month:
State Fair plan-ahead, back-to-school plan-ahead,
parenting/abortion's effects on subsequent children, plan ahead for
the month, quarter and year
August
This month:
State fair, summer health fairs and festivals, plan-ahead
for October Life Chain, signature ad and other projects, and
plan ahead for the month, quarter and year
-
Plan ahead: run a holistic
signature ad for
October pro-life events and lobby lawmakers
and plan election-year political projects
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Summer
fairs and festivals - plan ahead for your state
fair, health fair, school events, etc.
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Plan ahead: for Autumn, October and
holiday events
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Plan for
November election
- Educate voters and political leaders - Share
What Every American
Needs to Know flyer, link and
Forced Abortion in America
Report or fact sheet
-
Prepare
for new legislative session - Share
What Every American
Needs to Know flyer and link, Portraits of
Coercion, and
Forced Abortion in America
Report or fact sheet
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Plan for
Roe v. Wade Anniversary (Jan. 22)
- Run Signature Ad
or other Healing Ads in
local publications
- Hurry - order prowoman/prolife
signs, bumper stickers, T-shirts, hats and more
to show abortion's harm to both the unborn and women
Sept.
This month:
Violence against women, suicide prevention, alcohol and drug risk,
marriage and family, and
plan ahead for the month, quarter and year
October
This month: annual National Life Chain, Domestic violence, breast
cancer, teens, clinical depression, Down's syndrome, mental health,
plan ahead for the month, quarter and year
November
This month: Abortion's impact on family and relationships, adoption, lung cancer, premature birth risk,
holidays,
plan ahead for the month, quarter and year
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National Family Week
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Lung Cancer Awareness Month - abortion
linked
to increased smoking
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National Adoption Month
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Prematurity Awareness Month
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Prematurity Awareness Day,
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Thanksgiving -
holidays ad
or send a gift and note of appreciation to
pregnancy-resource centers or post-abortion
ministries that often operate on threadbare
resources
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International Day for the
Elimination of Violence against Women, Nov. 25, 2009
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Plan for
November election
- Educate voters and political leaders - Share
What Every American
Needs to Know flyer, link and
Forced Abortion in America
Report or fact sheet
Send a
letter to
your legislators & candidates and materials
before next year's legislative sessions, prepare ads
and outreach for January Roe v. Wade anniversary
-
Prepare
for new legislative session - Share
What Every American
Needs to Know flyer and link, Portraits of
Coercion, and
Forced Abortion in America
Report or fact sheet
-
Plan for
Roe
v. Wade Anniversary (Jan. 22)
- Run Signature Ad
or other Healing Ads in
local publications
- Hurry - order prowoman/prolife
signs, bumper stickers, T-shirts, hats and more
to show abortion's harm to both the unborn and women
December
This month: holidays, January plan-ahead and tax-deductible year-end donation
reminder,
plan ahead for the month, quarter and year
Anytime ...
Ads, materials, media tips, project ideas,
and plan ahead for the month, quarter and year.
Tools ...
Tips ...
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