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 Planning Tips – How the Right Tools and Timing Get Results

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Press Release Page -- Samples & Tips

 

It pays to plan! Easy ways to leverage your outreach

With just a little planning, you can magnify your impact by timing your outreach to coincide with seasonal or national events and dates. You'll get more coverage when everyone – including the media – is thinking about and talking about a particular topic, whether it's Mother's Day, Domestic Violence Awareness Month, Suicide Prevention Week, upcoming campaigns and elections, the holidays or other current issues and events.
 

This page offers ideas to consider adding to or expanding your existing education and outreach plans. Below, you'll find a handy planning calendar listing with links to timely resources plus examples of how to use them to schedule and combine your outreach.

Most people assume that most abortions are "wanted" abortions, which isn't true for most (not all) cases. Educate the public that most abortions are unwanted or coerced, that this is a human rights abuse endangering both babies and mothers. Tell them that many – even in America – are forced, and that this cannot happen in a civilized society.

Sketch out a simple calendar and plan each month, quarter, year or beyond. Consider a fundraising project to support running The UnChoice campaign in your community. The further out you plan, the more organized, efficient and effective your message and outreach will be.

• Roe v. Wade Anniversary (Jan. 22)
  - Pro-Woman/Pro-Life Signature Ad -- run in local publications
  - "39 Years Too Long" Ad -- run locally or share as an insert or handout
  - Order pro-woman/pro-life signs, bumper stickers, T-shirts, hats and more to show abortion's abuses and risk to both the unborn and women

• Jan. 21-23: March for Life Convention and March (23rd), Washington, D.C. -- education and outreach ideas and resources

• National Birth Defects Prevention Month -- See birth defects and abortion link on Physical Aftereffects Fact Sheet

February

Timely issues & events in February: health issues, including eating disorders, cancer and other  problems, linked to abortion. Plan ahead for the month, quarter and year.

• National Cancer Prevention Month -- spotlight abortion's link to cancer 

• National Eating Disorders Awareness Week -- spotlight research on eating disorders and other post-abortion issues
   

• National Abortion Federation (NAF) Day of Appreciation for Abortion Providers  Counter this day, which honors abortionists by calling attention to unwanted abortions, exploitation, unsafe medicine and post-abortion harm and heartbreak. Write letters to the editor. Run ads, volunteer or contribute time and money to pregnancy resource centers and post-abortion ministries or support research, education, legislation and outreach that exposes abortion's injustices and dangers to women.

• National Sleep Awareness Week -- tie-in study linking sleep disorders and abortion

• National Endometriosis Awareness Month - tie in to abortion's physical risks

• National Talk With Your Teen About Sex Month -- when this issue is in the media it's a good time to educate parents and educators about teens at risk of coercion and serious post-abortion issues, including depression and suicide.

• Coerced Abortion Awareness Week -- April 15-22, 2012, This week encompasses two Sundays to allow for more flexibility in planning. Help educate pastors and people about unwanted abortions and post-abortion issues. Encourage them to speak from a Pro-Woman/Pro-Life perspective. Join the list for updates and resources.

• Mother's Day Outreach -- Plan ahead, free ad/flyer and ideas.

• Abortion Recovery Awareness Month

• Counseling Awareness Month -- raise awareness about unwanted abortions and post-abortion issues

• Sexual Assault Awareness Month: use our information on abortion and sexual assault

• National Child Abuse Prevention Month - share studies linking abortion to child abuse and related issues

• National Pro-life T-shirt Week (wear our pro-woman/pro-life T-shirts this week or year-round, including rallies, fairs and events. See them and other Pro-Woman/Pro-Life hats, bumper stickers, signs and more in the message shop)

May

Timely issues & events in May: Mother's Day outreach, National Day of Prayer, women's health, sleep and anxiety disorders, teen pregnancy prevention, family, children's mental health and substance abuse related birth defects, and plan ahead for the month, quarter and year

• Women's Health Care Month

• Mental Health Month

• National Teen Pregnancy Prevention Month -- raise awareness of the risk of coerced, unwanted abortions and post-abortion trauma for pregnant teens

• Family Support Month

• National Family Month

• National Anxiety Disorders Screening Day -- highlight abortion's link to PTSD and anxiety disorders and help/healing tips and options

• Mother's Day (2nd Sunday in May) - Mother's Day ads, flyers, outreach

• National Day of Prayer (1st Thursday in May) -- click here for Pro-Woman/Pro-Life prayer intentions

• National Women's Health Week - share physical risks and unsafe page content

• Children's Mental Health Awareness Week -- tie-in the effects of abortion on subsequent children

June

Timely issues & events in June: Father's Day, mental health, cancer, abused women and children, and plan ahead for the month, quarter and year

• Mental Health Month - link to psychological harm

• Abused Women and Children Awareness Day

• Father's Day (third Sunday in June) -- help raise awareness of abortion's effects on men

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc. Hand out resources.

• Election Prep for November - Educate voters and political leaders - Share What Every American Needs to Know flyer and link, Portraits of Coercion and Forced Abortion in America Report or fact sheet to educate citizens about abortion's injustice and risk to both the unborn and women

July

Timely issues & events in July: State Fair plan-ahead, back-to-school plan-ahead, parenting/abortion's effects on subsequent children, plan ahead for the month, quarter and year

• Summer fairs and festivals – plan ahead for your state fair, health fair, school events, etc.

• Plan ahead for back-to-school – educate youth, parents, educators and leaders about teens and college students at risk of coercion and aftereffects

• Election years: prep for November – Educate voters and political leaders -- Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session – Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

August

Timely issues and events in August: State fair, summer health fairs and festivals, plan-ahead for October Life Chain, signature ad and other projects, and plan ahead for the month, quarter and year

• Plan ahead: run a holistic, Pro-Woman/Pro-Life Signature Ad for October pro-life events and lobby lawmakers and plan election-year political projects

• Summer fairs and festivals – plan ahead for your state fair, health fair, school events, etc.

• Plan ahead: for Autumn, October and holiday events

• Plan for November election -- Educate voters and political leaders – Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session – Share What Every American Needs to Know (postcard of flyer formats, and link; Portraits of Coercion flyer, and Forced Abortion in America Report or fact sheet

• Plan for Roe v. Wade Anniversary (Jan. 22)
  Run Signature Ad or other Healing Ads in local publications
  Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

Sept.

Timely issues & events in September: Violence against women, suicide prevention, alcohol and drug risk, marriage and family, and plan ahead for the month, quarter and year