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For using print, broadcast and billboard ads All materials are copyrighted by the Elliot Institute, but we want to provide generous access to those who share our mission. Due to the urgency of this new
evidence, we have invested in these materials in faith, trusting that others would share our concern and support our work. If you are able, please donate what you can. You can call or send donations by PayPal or mail: Elliot Institute, P.O. Box 7348, Springfield, IL 62791-7348. Or call 1-888-412-2676.
Ads may not be altered ... including text, message or graphics |
These materials have been professionally developed, grounded in new academic research and guided by the insights and expertise of those who specialize in sensitive pregnancy- and abortion-related issues, including widespread pregnancy-related abuses, coercion and unwanted or even forced abortions. We have tried to be respectful of the highly personal and varied circumstances and experiences of women, men and families impacted
directly or indirectly by abortion ... as well as the heartbroken friends and families of women injured or killed by abortion or in its aftermath.
Subtle but important
context and nuances can be lost when ads or portions of the ads appear out of context. In order to maintain the the clarity, context, integrity, message and impact of the campaign materials, alterations are not permitted, with the exception of co-op ads and posters
in the prescribed area and according to the terms specified below.
Two Primary Ways to Use These Materials
There are two primary options for using these materials: 1) as freestanding
ads and educational materials or 2) as a holistic campaign using a family of
matching ads and supporting materials.
Please read Ads 101 to learn more
about the most effective way to select ads, materials and media. Or, consult
a media expert, especially if you plan to run a campaign. If you choose to
use materials individually, select only ads from the
Mix & Match menu, which includes ads suitable for this type of use.
Co-op Ad Versions Can Be Customized or Used to Share the Cost:
Partner with Other Like-Minded Groups, Organizations, Businesses or
Philanthropic Sponsors
Most ads are also available in co-op versions, which have a boxed-in area for your own information, such as local civic, religious group or business sponsors, services, events or contact information. Please follow the co-op type and other specifications listed below.
On this page ...
Choosing the right ad, campaign or medium Read Ads 101 before advertising
Let us know where, when and how you use the ads
Let us know about any feedback or results you
achieve About co-op ads Type and graphic requirements for
customizing Co-op Ads
Choose the right ad, campaign or medium There are two primary options. 1) a
"Mix & Match" menu of ads and materials suitable for general use.
This menu also includes healing-focused ads and materials with the
"restored-rose" stained-glass rose graphic, that can be run alone or as a
campaign, and 2) The UnChoice major-media campaign which requires a bit more planning, media expertise
and/or assistance and fundraising. Please review the two options below and
Ads 101 before advertising. 1) Easy,
Mix & Match Menu of Ready-to-Run Ads and Materials
For a quick, low-cost and easy outreach, choose from our "Mix-and-Match" menu of "one-size-fits-all" ads & educational materials. You can run most of these with little or no preparation ... anytime, anywhere. There are print, broadcast and internet media and varied styles and formats, including a complete "restored rose" campaign to run either separately or as a group.
The menu includes the small-space, clip art and bulletin ads,
postcards, bookmarks, flyers or anything on the "mix & match" menu.
It also includes anything from the "healing/restored rose" ads/materials anywhere and everywhere. It also includes a mini version of "The UnChoice" major media campaign, featuring select ads from The UnChoice campaign, suitable for limited-run or general-purpose use. 2) The UnChoice major-media, multi-media campaign If you want to run more than one or two ads, or a full campaign, choose from (The UnChoice campaign), or the Restored Rose campaign that is part of the Mix & Match menu. Please read Ads 101 - 6 Tips before running a full campaign, especially The UnChoice, which is a professional, major-media campaign designed to run as a family, with a more nuanced and comprehensive message. Certain ads in this campaign must appear
within a larger context. This requires advanced planning, funding and repetition to effectively educate and change deeply held beliefs and attitudes about abortion. Read "Ads 101: 6 Tips" First
Advertising works well, when done properly. Studies show it takes up to 7 or more times of repetition per ad before people fully hear, remember and act on it. Paying attention to a few fundamentals is important. For any kind of advertising, it will help to read Ads 101 first. This is especially true if you want to do a campaign.
Let us know how and where you use the ads,
results noted. Send photos, too! Please let us know about your outreach and any feedback, including:
1) how and where you use the ads
2) any lessons learned that might help others
3) any successful results achieved Email elliotinstitute@gmail.com
If you run a billboard,
send a photo! We'd appreciate a photo of the billboard in use and we may post it online. Feel free to send other photos, too; for example a photo of your group with a local radio announcer or
standing in front of a station that ran radio ads. Include the name of your group and permission to use the photo.
(Not all photos will be used and we regret that we are unable to respond
to all inquiries.)
If you run print, internet or broadcast ads,
send details. We and others doing this outreach would appreciate information,
photos or copies of ads run. Send them Elliot Institute, PO Box 7348, Springfield, IL. For broadcast ads, let us know the market, dates and station call letters or podcast urls, and
mention which ads were aired.
Co-op ads and posters feature a boxed-in area where you can add local sponsors, event, services, logos or contact information.
Follow the text requirements below:  Co-op (customizable) ads
A co-op version is available for most of the ads.
(Look for the co-op link below the ad and click on it to see the co-op
version.) The co-op version has a small box at the bottom of the ad for text promoting your local event, organization or counseling outreach. Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below.
The printer at the publication or media in which you advertise can insert the text you provide ... or ask a graphic designer or quick-print vendor to add the text.
Type and graphic requirements for co-op ads
All black text, Futura Light 12-point type (If you do not have Futura Light type, substitute with Helvetica, Arial or another common san serif typeface.)
Do not use more than one typestyle and limit use of bold-face or italics.
Limit text to basic information about your event or organization.
For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
A logo is not recommended, but if one is used, it must be:
... in the boxed-in area of a co-op ad or poster
... small-scale, in black ink and a maximum of ¼-inch in height
... with typeface no larger than 12-point type.
... position the logo in the lower left side of the add-on box.
Run any additional messages, graphics or art in a separate, adjacent ad.
Any additional text or art can be put in a separate ad you can position adjacent to or near The UnChoice ad, on the same page within the same publication.
back to ad campaign page  top ads 101 |
