ads, campaigns & outreach |
... | terms of use
for using print, broadcast and billboard ads All materials are copyrighted by the Elliot Institute, but we want to provide generous access to those who share our mission. Due to the urgency of this message, we have invested in these materials in faith, trusting that others would share our concern and support our work. We need and appreciate donations for this urgent work. 1) If you are able, please donate what you can today. Send donations to:
Elliot Institute, P.O. Box 7348, Springfield, IL 62791-7348. Or call 1-888-412-2676. 2) Consider becoming one of our regular sustaining partners whose steady support enables us to save lives today before it's too late and plan ahead for tomorrow Usage terms ... 1) Do not alter the ads, except co-op versions, which feature a boxed in area where you can put local or other custom information. Please follow the co-op type and other specifications listed below 2) Read Ads 101 - 6 Tips and Which Media? before advertising Aim to run each ad 3-6 times or select from the healing/rose series or general use ads if you're running an ad just once or twice
Ideally, support ads with other print, radio, tv, billboard or on-line ads, etc., and PR activities, running at the same time in the same market
3) Let us know how and where you use the ads. Email elliotinstitute@gmail.com and tell us which materials you've used, how and where and any results/feedback they achieved.
If you run a billboard, we'd appreciate a digital photo of it and may even post it on-line.
Send tearsheets of print ads run to Elliot Institute, PO Box 7348, Springfield, IL
do not alter the ads ... including text, message or graphics |
These materials have been professionally developed and we have tried to be respectful of the highly personal and varied circumstances and experiences of women, men and families impacted by abortion ... as well as the friends and families of women who died in the aftermath of abortion.
In order to maintain the integrity of the campaign and message, alterations are not permitted, with the exception of co-op ads and posters as specified below.
If you want to add local information, Co-op Ads and Posters. feature a boxed-in area for this.
Follow the text requirements below:  CO-OP (CUSTOMIZABLE) ADS
A co-op version is available for most of the ads. It has a small add-on box at the bottom for text promoting your local event, organization or counseling outreach. Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below.
The printer at the publication in which you advertise can insert the text you provide ... or ask a professional graphic designer or quick-print vendor to add the text.
TYPE REQUIREMENTS FOR CO-OP ADS ... All black text, Futura Light 12-point type (If you do not have Futura Light type, substitute with Helvetica, Arial or another common san serif typeface.)
Do not use more than one typestyle and limit use of bold-face or italics.
Limit text to basic information about your event or organization.
For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
A logo is not recommended, but if one is used, it must be:
... in the boxed-in area of a co-op ad or poster
... small-scale, in black ink and a maximum of ¼-inch in height
... with typeface no larger than 12-point type.
... position the logo in the lower left side of the add-on box.
Run any additional messages, graphics or art in a separate, adjacent ad.
Any additional text or art can be put in a separate ad that can be positioned adjacent to or near the UnChoice ad, on the same page within the same publication.
please join us in getting the word out ... |
Due to the urgency of this message, we have developed these materials in faith, trusting that those who share our concerns would join us in this effort. Without your help, this outreach is not possible. Suggested Donation Chart
This is a guideline only ... detailing a small portion of the cost of developing these materials. If you can donate a percentage it will help recoup the upfront investments and promote tomorrow's outreach. May God bless you for your generosity! |
