20 low-cost/no cost ways
To use these ads & materials

1. Small ads, bookmarks, business-card messages, postcards & flyers in bulletins, schools, churches, offices, etc. as an ad or a printed card to distribute. For added leverage, get pro-woman/pro-life T-shirts, bumper stickers, etc., and keep message cards on hand in case someone asks about it or the topic comes up otherwise. It's a chance to educate people on all "sides" about new evidence of unwanted abortions and other ways abortion is literally and figuratively killing women, too.
    

2. Radio Ads (can be run as free Public Service Announcements (PSAs).
   Use any of the four "The UnChoice" radio ads. Or, run them as paid ads during popular programs for even better results.  
    

3. Portraits of Coercion, a simple but poignant flyer with stories plus new  facts.
    

4. Ads and fact sheets as flyers at fairs, events, on-line groups, etc.
    

5. Small-space ads in low-cost local publications.
    

6. Forced Abortion report to local pastors, journalists and other leaders.
    

7. Plan an Event - schedule a speaker, show a video or DVD at your church or civic group; include  handouts.
    

8. Text-only ads are ideal for announcements in small local publications, newsletters, classifieds, etc. You can also use the text as a post on social media or other sites.
    

9. Educate leaders of civic or religious groups with our ads and flyers, info kits, etc.
    

10. Plan a fundraiser to raise money to fund a local ad campaign, or donate to support urgent academic research, education and outreach.
     

11. Join forces with other individuals, civic groups, businesses or churches to multiply your impact and help reach out to teens and women close to home. (See #12 - co-op ads.)
     

12. Co-op ads - ask a local business or organization to sponsor ads or a full campaign with their logo or "sponsored by" message. Co-op ad feature a small space where you can put a customized message or the logo of a group or corporate sponsor.
     

13. Promote "TheUnchoice" message via bumper stickers, T-shirts, mugs, buttons and other products. The buttons are a good conversation starter. Have business-card-sized messages or postcards on hand to share.
     

14. Schedule a meeting at your church or civic group and give a brief, no-frills talk.
    Use "What Every American Needs to Know" (postcard or flyer) as an introduction to this issue. (Hand out this or other flyers or have them available on a table.) Other helpful tools include the  TV ads, radio ads as a way to lead into the topic. Make a simple PowerPoint presentation or DVD. Other helpful resources:
    
    * Pop Quiz - A good ice breaker! Give away buttons for top 5 scores.
    * Top 10 Reasons it's The UnChoice
    * Key Messages 
    * Forced Abortion in America flyer
    * Forced Abortion in America report and fact sheet ... read a few excerpts of heartbreaking examples that for many women abortion is about abuse, not "choice," including coercion that escalates to violence or women who were killed for resisting abortion.
    * Small ads featuring new evidence, plus TheUnChoice.com web address where they can go to learn more, find help or get involved. You can also:
    * Tradeshow display - set our broadcast ads on "continuous-loop" feature to run automatically at tradeshows, fairs, meetings, etc. Consider headphones if it's a noisy environment.
    * Plan ahead. Once you've done an introductory talk, later you can give talks that focus on a particular theme or topic. However, be sure to first give an overview that most abortions are unwanted or coerced and share information to support this such as "What Every American Needs to Know" postcards or flyers, or other downloads from http://www.theunchoice.com/coerced.htm
    
    Ideas for special focus
    1) widespread coercion
    2) forced abortion in U.S.
    3) teens at risk
    4) suicide risk,
    5) hard cases/new answers
    6) men (ideal for men's church or civic groups, retreats, etc.)
    7) hope/healing
     

15. Keep information current and handy for yourself or to share with leaders. Create custom Information Kits with folders or tabbed binders. Sample themes include:  general/introductory kit, youth groups/education, healing/outreach, political/advocacy projects, pastors' kit, etc.

      

16. Run The UnChoice TV spots as free Public Service Announcements (PSAs), or low-cost ads on low-cost local or cable networks
     

17. Provide resources and kits to educators, librarians and students. Encourage students and educators to use materials in class speeches, essays, etc. If you're an educator, incorporate these resources into lesson plans. Consider inviting someone from a local pregnancy resource or post-abortion counseling ministry to talk to your class. Or, ask students to volunteer to share their time, treasure and talents with these ministries.
     

18. Inform pastors about widespread unwanted abortions. Use our letter to pastors as a guide and put it in your own words. Ask them to educate parishioners about widespread coercion, unwanted or forced abortions, pregnancy-related abuse and exploitation, and post-abortion healing. Provide Portraits of Coercion as a simple introduction to the issue of widespread unwanted abortions and a compassionate non-controversial way to talk about post-abortion hope & healing. Encourage them to participate in Project Candlelight during Coerced Abortion Awareness Week. (See #19)
     

19. Get your church involved in our Church Awareness Project. Participate in Project Candlelight during Coerced Abortion Awareness Week in April.
     

20. Write a letter to the editor. Use these templates as a guide and write in your own words. Tie into timely events by checking our PR Calendar.
     

21. Write a letter to political leaders ... tell them about widespread coerced or unwanted abortions and other ways that abortion endangers the rights and lives of both the unborn and women - especially teens and women in vulnerable situations. Tell them that women are dying, too, before or after abortion.

* Pray

* Link to The UnChoice.com and our other sites on your web site, blog or social networking site. Send links to our site to others.

* Tell a friend, local leader or someone else you know about the free resources and new research in user-friendly downloadable formats at TheUnChoice.com.

* Join our e-list for timely articles, news and resources. Invite others to sign up too.

* Donate to support our work.

* Donate copies of our books to civic, public, school and church libraries, or give them to leaders, educators, media writers & others

for post-abortion counseling referrals, call 1-877-HOPE-4-ME or click here.
copyright 2006 Elliot Institute. All rights reserved.