Advertising, done right, is a proven way to inform others and to change hearts and minds. But only if it's done with a focused, consistent, professionally and respectfully presented message. The same message repeated often ... and repeated again ... and yet again!

It's important to remember that this is a sensitive issue and individual circumstances vary widely. Steady, consistent and compassionate advertising helps to break down barriers that often interfere with people's openness to your message. If left unaddressed, common misperceptions about "choice" and other things can also cause teens, women, men and families profoundly hurt 2– including cases of abuse, domestic violence, or coerced, forced or deceptively informed abortions – to feel or to be unfairly stereotyped, dismissed, misjudged or even condemned. Still others have lost both an unborn child and a beloved daughter, sister, wife or friend to pregnancy- and abortion-related abuses or expert negligence and malpractice by licensed professionals. This can aggravate existing wounds or lead to other problems, including hesitancy to share the burden with family and friends, or seek professional help. In some cases, it can lead to despair or even suicide.

The UnChoice campaign was developed with attentiveness to these and other important details. You can use our ads to advertise effectively, compassionately and affordably.

No budget? No problem! Choose free small ads to run in bulletins, free classifieds, mailing inserts or handouts. Choose radio ads to run as free Public Service Announcements (PSAs). Consider printing postcards, flyers or business cards to hand out or run in low-cost civic or trade publications. Ask local cable or family broadcast networks to run the TV spots as free PSAs. As a compassionate corporate leader or woman's group to sponsor co-op ads.

Want to move mountains? With just a little planning, you can choose multi-media campaigns priced to suit any budget. Plan a fundraiser or use our free fundraising letters, too. If you plan ahead, partner with others, or invest a little more, you can work miracles! (See Ads 101: 6 Steps)

4 reasons this campaign is different ... and essential

1) This campaign compassionately introduces important new evidence of widespread unwanted abortions and other abuses and risks, including aftereffects that range from physical and emotional trauma to high post-abortion death rates. 

2) This campaign is grounded in credible, peer-reviewed academic research and incorporates the insights and expertise of leaders who specialize in complex and highly sensitive pregnancy- and abortion-related issues. It is respectful of the deeply personal, painful and highly varied experiences of women who survived abortion ... and of the families of those hurt, including beloved daughters, sisters, wives or friends who did not survive.

3) Within the new context of unwanted or coerced abortion, it educates the public – including those who tolerate, promote or push abortion on loved ones – about coercive injustices, risk, grief, injury or death in abortion's aftermath. It exposes unjust deceptive counseling and coercion in many sectors of society, such as schools, healthcare, social-service, familial or even faith-based arenas. It exposes predatory abortion practices and educates leaders who may be unaware of just how widespread, significant, intense, systemic and dangerous coercion, in its many forms, is, in addition to the painful, sometimes deadly aftereffects.

4) The campaign was developed with attention to small and sometimes subtle, but important details, all working in concert to organize the information for mass media and mixed audiences. In such an arena, crossed wires can send an unintended message or close hearts and minds. We have attended to details that make it easier for the general public to contextualize, understand and remember a message that challenges preconceived notions about "choice," "wanted," or "safe" abortion.

The 4 pillars of this campaign: What this web site and campaign – backed by new research-based evidence – can do:

1) The "unwanted" preface of the campaign introduces new evidence of:

a) Widespread unwanted, coerced, deceptively informed or even forced abortion and other related injustices and risks to both the unborn and women, and
b) Post-abortion harm, trauma, health injury and heartbreak.
 

2) The "unsafe" message of the campaign deters abortions by:

a) Warning those at risk of coerced, forced or deceptively informed abortion,
b) Protecting youth, women and families from coercion, discrimination, disinformation, violence or forced abortion, 
c) Deterring those who would consider, coerce or even force an unwanted abortion on someone they love by educating them about physical risks, and

d) Exposing abortion's injustice, harm and risk to the very people that it was supposed to help

3) The "unfair" message lets Americans know about ...

The abuses, injustices and risk to both the unborn and women, that it hurts those they love and endangers both the unborn and women who deserve real support, not abuse, coercion or ultimatums; negligent or deceptive counseling; abuse by certain gatekeepers and authorities; denial by experts; and dismissal during abortion's often lonely and dangerous aftermath.

4) The campaign sends a compassionate message to women and families already hurt that ...

a) You are not alone
b) We see and care about the injustice and heartbreak ... 
c) Hope and healing are possible, and

d) Those interested in learning more can visit TheUnChoice.com 

14 things you can accomplish by running this campaign